Want to learn how to start a food blog? But don’t know how?
It’s easier than you think. A food blog allows you to share recipes with your audience and make money too.
In this article, we help you start a food blog from scratch. This step-by-step food blog tutorial covers everything you need to get started.
What is a Food Blog?
A food blog is a website hosting food-related content. It covers a wide range of food topics. E.g., healthy food tips, recipes, food photography, and restaurant reviews.
Food lovers or foodies often start these blogs. In a nutshell, a blog about food and related activities is a food blog.
Various Types of Food Blogs
There are various types of food blogs based on the content type. Some of the most common ones are:
These types of blogs create recipe-based articles. The article starts with a listing of the ingredients. Then, provide step-by-step instructions for cooking and presenting the recipe. E.g., quick recipes, health and fitness recipes
The cuisine blogs cover the dishes of a specific region, state, or country. A cuisine blog contains traditional recipes and ancestral cooking hacks. E.g., Indian, French, Italian, Chinese.
These blogs cover the various types of foods at a specific location. Including blogs that review various restaurants and eateries at a specific location. E.g., Asian food, and Mexican food.
Cookbook Review Blogs
The cookbook review blogs review the cookbooks. The cookbook is a book with a collection of recipes. The author analyses cookbooks and shares the pros and cons with the audience.
Food or Drink Tasting Blogs
The food or drink tasting bloggers taste and evaluate recipes and drinks. Then they share the finding in blog posts.
A food photography blog contains still photos of cuisines and recipes. The author clicks and uploads stylish and attractive food-related photographs.
Best Food Blogs
Let’s go through some of the most popular food blogs. Here is the list of a few of the best food blogs on the web.
Pinch of Yum
Pinch of Yum is one of the most popular food blogs today. This blog features simple, tasty and everyday recipes for home cooks, It has a massive recipe library with a ton of recipes.
Cookie and Kate
Cookie and Kate is a vegetarian recipe blog. It covers healthy and whole food recipes. You can search the recipes using categories, course, diet, season and ingredients.
Love & Lemons
Love & Lemons features healthy and budget-friendly recipes. Most of the recipes make use of seasonal fruits and vegetables. Apart from seasonal fruits and vegetables, it also covers healthy dessert recipes.
Find Your Food Blog Niche
The first step in starting a successful food blog is to choose a niche. A broad niche will have a lot of traffic with very high competition. But, in a narrow niche, you have less competition and low traffic.
A sweet spot is a seed keyword with low competition and enough traffic volume. You should target a niche keyword between 10,000 to 100,000 searches per month.
It is better to start in a narrow niche and dominate. Then, move to a broader niche and scale your traffic.
How to Find Your Food Blog Niche?
Finding your blog niche is one of the most crucial steps to your success. If you get this step right, the rest of the things fall in place. It helps you in choosing a domain name and creating content ideas.
Steps for Choosing a Food Blog Niche:
- Visit the most popular food blogs. Go through the blog food categories, and jot them down on a notebook or a spreadsheet.
- Navigate to Amazon and search for cookbooks. Look for niche ideas in the cookbook titles. Check the table of contents by using the “Look inside” feature. Note down these keywords.
- Check out the food magazines or cookbooks in your local store. The idea here is to create a huge list of cooking niches.
- Now sort the niche ideas list. Place the niche you are most passionate about on the top and the least on the bottom.
- In the last step, run these niche keywords through a keyword tool. Sort out the keywords with a traffic volume between 10k to 100k.
- Pick the one you are most passionate about.
Select a Blogging Platform
A blogging platform enables you to create, manage and publish content online. It enables you to create beautiful websites. You don’t even learn how to code.
We know these software platforms as content management systems (CMS). Some of the most popular blogging platforms are:
Check out our post on how to choose the best blogging platform. It shows a detailed comparison of the most popular blogging platforms.
We use and recommend the WordPress blogging platform. WordPress is now powering 65.2% of all the websites online. Source: Firstsiteguide.com
Benefits of Using WordPress
- WordPress is free and open-source
- One-click installation and updates
- Enhanced website security
- No coding knowledge required
- Easy to manage and customize.
- Lots of free and paid WordPress themes
- Add more functions using WordPress plugins
- Wide range of WordPress plugins
- SEO and search engine friendly
- WordPress websites are responsive
- It is mobile friendly
- Scalable platform
- WordPress is updated regularly.
Choose a Domain Name
After finalizing the blog niche, we need to come up with a domain name for our blog. A domain name helps you in the branding and marketing of your blog.
Choose a short, descriptive and easy-to-spell name. It should be easy to memorize and stand out from the crowd.
Here are the tips for coming up with a suitable domain name:
- Use a combination of words describing your content, cooking style, or lifestyle.
- Generate variation of name using the thesaurus
- Use rhyming, assonance or alliteration
- Use a blog name generator like Nameboy
- Create a list of blog name ideas and pick the best one.
After you come up with a list of domain names. Check the availability of the domain name using the following tool.
If the desired domain name is not available. Use a domain name variation, don’t use hyphens or special characters. Your first choice should be a “.com” domain name.
Select a Web Hosting Provider
A web host service provides hosting space for website content. There are 6 types of hosting.
All the websites host the same server resources like RAM and CPU. It’s a low-cost hosting, perfect for low-traffic websites.
Virtual Private Server (VPS) Hosting
VPS server hosting is shared hosting with better control and customizations. It gives you the control of dedicated hosting at the cost of shared hosting.
Dedicated Server Hosting
Dedicated server hosting allows you to rent a server for your website. You have full root and admin control over the server. It is expensive and good for websites with very high traffic.
Cloud hosting uses the computing resources of many servers. Thus, reducing the downtime of websites due to server malfunction. This type of hosting is highly scalable. It allows you to add more resources as your site grows.
Managed hosting provider manages the hardware and software of the server. Most of the hosting companies online provide managed hosting services. They look after the day-to-day functioning of the server software and hardware.
How to Choose Web Hosting service?
Choosing a web host is one of the most important tasks. A slow and unreliable web host can severely affect your business.
In the initial stages of your website, opt for shared web hosting. You can upgrade to higher plans as you grow.
Factors For Choosing Best Web Hosting Service.
Few website hosting providers charge you based on the monthly traffic limit. This means you pay for a specific number of visitors. If your website exceeds the limit, pay an extra fee.
Uptime refers to the availability of the server. We measure it in numbers. The uptime of your host server should be 99% or above. A low uptime results in a bad user experience. It also affects the search engine rankings of your site.
Good customer support reduces the downtime of your site. The hosting company should offer multiple channels for support. A quick resolution of the issue reduces the downtime of your website.
Website security prevents hackers from accessing your website. Hackers can gain access to your site and steal your data. They can completely block the access of your site to visitors.
Some of the web hosting providers offer extra benefits. E.g., a free SSL certificate, free domain name, free access to web tools and software, etc.
Some of the best hosting providers are:
Install WordPress For Food Blog
Let us install WordPress for our food blog. Follow the steps below to install WordPress on Bluehost.
Step 1. Go to the Bluehost homepage and click on the big green “Get Started” button.
Step 2. Choose a hosting plan. You can start with the basic plan.
Step 3. In this step, you’ll create a domain name. Enter your desired domain name in the “Create a new domain” bar. If your desired domain name is not available. It will provide you with suggestions.
Step 4. On the next page. Provide your registration information after your personal and billing details. Choose an account plan.
Un-tick the additional offers, enter the payment information and submit.
Step 5. Log in to your new Bluehost account. Go to the “My Sites” tab and click on the “Create Site” Button.
Next, enter your Site Name and Site Tagline. Don’t worry, you can change these later.
Choose the domain name. Click on the Domain drop-down arrow. Select the domain name you registered with Bluehost. After entering the domain name click the “Next” button.
Bluehost will start installing WordPress for you. Click on the Login to WordPress link after you get the “WordPress installed successfully” message.
Or, you can log in to the WordPress admin area using the following address format.
Next, we need to customize the website. So, let’s start by choosing a WordPress theme for your food blog.
Choose a Food Blog Theme
WordPress theme decides the look and style of your food blog. An attractive and user-friendly theme improves the user experience. This means more traffic and better conversions.
Make a list of the features that you need for your food blog. This will help you in narrowing it down to an ideal WordPress theme.
Qualities to look for in a good WordPress theme.
The theme should have simple navigation. So that visitors can find what they are looking for. The font and colour selection should make the content readable and not otherwise.
Easy to Customize
An easy-to-customize WordPress theme means more control over your blog design. It helps in personalizing the design to your taste. Apart from WordPress theme customizer, it should offer additional theme customizing options.
Responsive and Mobile friendly
Nowadays, most WordPress themes are responsive. A responsive theme adjusts the layout depending upon the screen size or device. If you want more traffic, your theme has to be mobile-friendly. As traffic from mobile devices forms the major chunk of online traffic.
SEO-optimized WordPress theme means better search engine ranking for your site. Read the themes feature list to check whether your theme is SEO friendly. SEO WordPress theme is lightweight and fast loading.
Free WordPress themes don’t provide regular support. Visit the themes WordPress.org listing page to find the quality of support. Premium WordPress themes offer support for 1 year and you have to renew thereafter.
WordPress Themes For a Food Blog?
Although, there are plenty of WordPress themes. We have handpicked some of the excellent WordPress themes for you.
Foodie Pro Theme
Foodie Pro is a clean and minimalist food blog theme. The theme uses the Genesis Framework.
The theme is highly customizable. It allows you to change layouts, fonts, and colours with a few clicks.
This theme has a dedicated ads section, so you can monetize your food blog.
Foodie Pro Theme Features
- Lightweight and fast page loading speed.
- Fully widgetized modern layout.
- Responsive and mobile-friendly layout.
- Featured image and customizable logos
- Templates for default pages, blog pages, and archive pages.
EasyMeals is a perfect theme for a food blog. It is highly customizable with a lot of templates.
The theme offers easy WooCommerce integration. Allowing you to create a store and sell products through your blog.
This theme allows converting your blog into a community using the bbPress integration.
EasyMeals Theme Features
- It is highly customizable.
- A vast collection of pages and layouts.
- Fully responsive and retina ready
- Multiple headers and footer widget areas
- Fully SEO optimized
Sprout & Spoon Theme
Sprout & Spoon strikes is another minimalist WordPress theme. It strikes the right balance between simplicity and functionality.
The blog logo is in the centre of the header. With the navigational menu below, blog the header. It has built-in social media sharing buttons.
This theme offers a recipe indexing tool along with a ton of customization options. It offers seven blog post layouts with beautiful widgets.
Sprout & Spoon Theme Features
- Responsive and mobile-friendly theme
- Custom-made recipe card feature
- Supports recipe-rich snippet
- Highly customizable
- Bold and eye-catching featured area.
RecipePress is a beautiful theme for food bloggers. It allows visitors to submit and edit recipes from the front end.
The theme has advanced recipe search options. You can choose from various homepage styles. It also offers four slider variations.
The theme allows the user to view the recipe in two different ways. They can view the recipes in a grid or list view.
RecipePress Theme Features
- Optimized for search engines
- Mobile friendly and responsive design
- 15+ home page sections
- Various recipe details section styles
- Beautifully designed news page
Foodica theme is one of the easy-to-use food blog themes. It is a feature-rich theme that offers WooCommerce integration.
It is a highly customizable theme. Visual customizer allows you to choose the colour and font for your blog.
The theme offers ten colour schemes and a beautiful featured slider. The theme options panel allows you to customize every detail of your food blog.
Foodica Theme Features
- SEO optimized theme
- Responsive and mobile-friendly design
- Integrated recipe card block
- Grid and blog style posts
- 4 Ads sections for monetization
WordPress Plugins for a Food Blog
The WordPress plugins extend the functionality of a WordPress site. Check out our post on how to install WordPress plugins.
Some of the best WordPress plugins for a food blog are:
WP Recipe Maker
WP Recipe Maker is one of the best WordPress plugins for food bloggers. It integrates with premium food themes like Foodie Pro.
It allows you to add visual recipe cards to your blog posts. The recipe cards contain metadata for improving your site SEO.
The plugin is compatible with both the old Classic editor and the new Gutenberg editor. It is fully responsive and looks good on all devices.
WP Recipe Maker Plugin Features
- Easily adds recipes to post or page
- Optimized for Google Recipe search
- Displays recipe’s nutritional data
- Ingredient links for linking to products or recipes
- SEO checks for recipe metadata
Tasty Recipes is easy to customize and use the recipe card plugin. It also provides a good user experience to your visitors.
The plugin offers six recipe card themes to choose from. You can pick a style from your theme for a better visual experience.
With a lot of built-in customizations. It allows you to format and organize the recipes.
Tasty Recipes Plugin Features
- Beautiful template designs
- Custom recipe card template
- Provides recipes and nutritional data
- Mobile friendly and responsive design
- SEO optimized plugin
- Personalized customer service
Yoast SEO WordPress plugin takes care of the SEO. It helps you in ranking your site higher on the search engines. It takes care of everything. Starting from optimizing posts for keywords to technical SEO.
WP Super Cache
WP Super Cache plugin creates static pages of your site. This reduces the page serving time, resulting in faster page loading speed. It provides the caching mechanism for the smooth running of your food blog.
Akismet plugin takes care of spam. It filters out the spam from comments, contact form data and trackbacks. The WordPress user can review the spam messages and take action on them.
Imagify plugin is useful for compressing and resizing images. It resizes the images without losing the quality. The reduction in image size enables faster loading of your site.
Social Warfare is one of the most popular WordPress social media plugins. It provides social sharing buttons for social media platforms like Facebook and Twitter. It’s free to use and ideal for beginners.
Set Up Analytic Tools
The analytics tools provide data for measuring the performance of our site. You should set up the following free tools from Google.
- Google Search Console – Monitors and improves site performance in the search engines
- Google Analytics – This shows website data like website traffic, page views, and bounce rate.
Create a Content Plan
The success of a blog depends on the quality of the blog content. To create content, you need to start by generating content ideas.
Although you can start by writing about the recipes, you know well. But it pays to plan out the content in advance. You will save a lot of time in the long run.
Start by listing down the recipes you are already familiar with. Then pick up content ideas from cookbooks, food blogs, and magazines.
Ask your audience
Spy on your competition
Here are more tips for creating useful and engaging content:
- Figure out your target audience and their interests.
- Start with a content strategy. What do you want to achieve with the content?
- Personalize content so that your readers can relate to it.
- Share your background, and your personal experiences.
- Appeal to your user’s emotions, dreams and aspirations.
- Create content that solves the issues of your target audience.
- Prepare a content calendar for a food blog. Have a weekly posting schedule.
- Learn about the art of food staging
- Maintain consistency in images and visuals. Learn how to take enticing photos. Have uniform lighting in your images and videos.
- Create videos preparing the recipe and add them to your blog posts.
Promoting Your Food Blog
No matter how useful and engaging the content you produce. If you are not promoting your content, nobody will read it.
Here are some methods to promote your food blog:
Social Media Marketing
SEO Your Food Blog
Search engine optimization helps drive organic traffic from the search engines. Learn and implement various SEO techniques like on-page and off-page SEO. This will help create SEO-friendly articles that rank high and drive a ton of traffic.
Use Long-tail Keywords
Long-tail keywords have very less search volume. But they are more specific and thus have a high conversion rate. As your site gains authority. It will start ranking for the shorter keywords with high search volume.
Ensure the Blog is Mobile Friendly
Mobile devices drive more traffic compared to desktops. Thus, ensure your WordPress site is mobile-friendly. This provides a better user experience. Thus, improving the visibility and traffic of your site.
Write Long-form Content
Long-form content is good for SEO. Because it is more comprehensive. The long content keeps the user on your site for a longer time. Thus improving the dwell time and Google rewards sites with better dwell time.
Collaborate with Influencers and Food Bloggers
Collaborating with the influencers not only boosts your creativity. It also helps you in tapping into their audiences. You can reach new audiences with the established bloggers in your niche.
Monetizing Your Food Blog
Once the blog gets traffic spikes, it’s time to monetize your food blog. Most beginner bloggers start with Google Adsense ads.
Then, they move to writing and selling cookbooks and online courses. Here are some of the most common methods of monetizing a food blog.
Use Google Adsense
One of the super easy ways to monetize your food blog is using Google AdSense. Google AdSense displays advertisements on your blog. Whenever some clicks on these ads, you earn money.
One of the best methods after display advertising is creating and selling ebooks. Creating an ebook is easy, repurpose your blog posts into an ebook. You can sell the ebook on your blog and various other online ebook selling platforms.
With online courses, you can teach your recipes to a vast audience. You can sell self-study courses or cohort courses for monetizing your food blog. Online courses allow you to charge more because of their high perceived value.
Affiliate marketing is another very popular method of monetizing a blog. Here, you add links to affiliate products in your blog post. When somebody clicks on the link and buys a product, you receive a commission. For more information read the complete beginners guide to affiliate marketing.
Your passion for cooking and sharing your recipes can create a passive income for you. You can easily start a food blog by following the steps in this guide.
Here is how to start a food blog step by step:
- Select your niche and choose a blogging platform.
- Choose a domain name and get a web hosting service.
- Launch your blog and create a list of blog post ideas.
- Create, promote and monetize your blog.
So how are you planning to start a food blog? We would love to hear from you