The Ultimate Guide to Blogging Statistics: Everything You Need to Know

Are you curious about the world of blogging? Whether you’re a seasoned blogger or just starting out. Understanding the latest blogging statistics and trends can help you stay ahead of the game.

In this blog post, we have compiled a list of the most up-to-date blogging statistics and facts.

From the number of blogs on the internet to the average time spent reading a blog post. We’ll uncover fascinating insights that can inform your blogging strategy.

So, grab a cup of coffee, get comfortable, and join us as we dive into the world of blogging statistics!

We have divided blogging statistics into the following categories:

• Blogging Growth and Traffic: These statistics focus on the growth of blogging. The number of bloggers and the amount of traffic blogs receive.
• Blog Content and Formatting: This category covers statistics related to the content of blog posts. The popularity of different types of content (e.g., “how-to” articles, listicles, news and trends). Use of visuals and the impact of content length on engagement.
• Blog Marketing and SEO: These statistics deal with marketing strategies. Search engine optimization, and the use of various tools and platforms for blogging.
• Blog Monetization: This category covers statistics related to making money from blogging. This includes income sources and the effectiveness of different monetization strategies.
• Blogger Influence and Audience: These statistics focus on the influence of bloggers. The demographics of blog readers and how audiences interact with blogs.
• Social Media and Blogging: This category covers the relationship between blogging and social media. It includes the use of social media platforms for content promotion and the impact of social sharing on blog traffic.
• Blogging Tools and Platforms: These statistics relate to the tools and platforms used by bloggers. Such as the popularity of WordPress and other website builders, as well as the use of plugins and other tools.

These categories provide a comprehensive overview of the various aspects of blogging. It helps bloggers understand the current trends and challenges in the industry.

Here are some of the most important and latest blogging growth and traffic statistics:

• There are over 600 million blogs out of 1.9 billion websites worldwide, with WordPress hosting over 43.2% of the internet.
• Tumblr hosts over 518 million blogs, while WordPress hosts over 60 million blogs.
• Roughly 70 million new posts are published on WordPress each month. On average, 77 million new comments are added to WordPress posts per month.
• 77% of internet users read blogs and nearly 26% of people in the U.K. aged 5–18 read blogs.
• 66% of marketers reported using blogs in their social media content in 2017.
• Around 5% of bloggers don’t have access to analytics.
• SEO leads have a 14.6% close rate. While outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Here are some of the most important and latest statistics related to blog content and formatting:

• 77% of bloggers use how-to guides and tutorials as their most popular blog content format. Followed by lists (49%), video content (47%), and infographics (44%).
• Most bloggers publish articles in the 500-1500 word range, with only 3% regularly publishing 2000+ word articles.
• Blog posts with 6-13 word long headlines drive more traffic, and odd-numbered headlines perform better than even-numbered ones.
• Only 38% of bloggers update older articles, even though updating content produces strong results.
• Blog posts that have ‘Guide’ in the title get three times more organic traffic. Posts that have both ‘Guide’ and ‘How to’ in their headlines get the most organic traffic.
• 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy.
• The average blog post is 1151 words, which is a 42% increase in the last 5 years.
• 72% of online marketers describe content creation as their most effective SEO tactic.
• Blogs with seven or fewer words in their H1 tags get 36% more organic traffic compared to posts.
• Headlines that ask a question get around 23% more social shares.
• 60% of blogs write 1-5 guest posts per month, and 3% of blogs write over 100 guest posts per month.
• Articles with images get 94% more views than those with no visuals. 71% of bloggers report using visuals as part of their marketing strategy.
• According to SEMrush, the “Everything You Need To Know” titles and comparison articles generate the most organic traffic. Only 0.4% and 0.8% of all articles are in this content format.

Here are some of the most important and latest statistics related to blog marketing and SEO:

• 71% of marketers report that content marketing has become more important to their organization.
• 76% of content marketers use content to generate leads.
• 71% of bloggers say SEO is the most important source of traffic.
• Only 50% of bloggers are doing keyword research for most of their content.
• 73% of bloggers are updating old content.
• Businesses that blog experience twice as much email traffic as businesses that don’t.
• A blog increases your chances of ranking higher in search by 434%.
• 61% of Americans spend 3X more time-consuming blog content than emails.
• Updating blog posts can increase traffic by 106%.
• In 2020, there were 31.7 million bloggers in the United States.
• Gated content and long-form guides get the best results in terms of content formats.

Here are some of the most important and latest statistics related to blogger influence and audience:

• 46% of people take recommendations from bloggers/vloggers into account.
• The influence of celebrity bloggers on consumers’ apparel purchases in the U.S. was as much as 12.4% for millennials in 2019.
• Non-celebrity bloggers influenced the apparel purchases of 10.7% of millennials in 2019.
• Social media is the most popular channel for driving blog traffic.
• 70% of bloggers who earn over $50,000 per year say they are active promoters of their blogs compared to only 14% of lower-income bloggers.
• Bloggers who collaborate with influencers get better results.
• 71% of B2B buyers consume blog content during their buyer’s journey.

Here are some of the most important and latest social media and blogging statistics:

• 90% of bloggers promote their posts on social media.
• 56% of bloggers report social media is their most important traffic source.
• 32% of bloggers say Facebook drives the most traffic to their blog.
• LinkedIn is the most effective social media platform for delivering content and securing an audience.
• 59% of people will share an article without reading it first, or ever.

The most important and latest statistics related to blog monetization are:

• Only 1 in 3 bloggers monetize their blogs.
• The most popular monetization method for bloggers is Google AdSense, followed by affiliate marketing.
• Bloggers make most of their income from ads, affiliate products, sponsored product reviews, selling their products, and online courses.
• 45% of bloggers who earn over $50,000 per year sell their product or service. While only 8% of lower-income bloggers do that.
• According to a recent report, blogs account for around 40% of all publisher commissions in the US.

These statistics provide insights into the various blog monetization methods used by bloggers and the income sources for successful bloggers.

In conclusion, exploring the world of blogging statistics provides valuable insights for bloggers of all levels. By understanding the latest trends and facts. You can stay ahead of the game and make informed decisions to enhance your blogging strategy.