You are all fired up to start a blog and want to know how to find your blog niche?
But you are struggling to get past the first step. That’s to find a niche for your blog. You are clueless as to what you should blog about?
It’s very challenging for a beginner to get past this first hurdle in blogging. Finding a blog niche is the most important deciding factor in the success or failure of your blog.
Don’t worry you are not alone every successful blogger has gone through it. Be with me to the end of this blog post. You will get all your questions answered. I will help you come up with the blogging niche for your next blog startup.
I will give you a list of blog niche ideas if you couldn’t figure it out on your own. so stay tuned.
What is the blog niche?
So what is the blog niche?
A blog niche is a specific group of people for which you’ll be creating content. It’s your target audience you want to communicate with using your blog.
Most of the bloggers start blogging about random topics. It’s not a good strategy if you want to monetize your blog.
You need to have your key theme or niche in place for effective monetization of your blog.
The theme or niche will establish as to what readers should expect from your blog.
When I started my first blog on bloggers, I selected the personal development niche. I started putting up the content day and night only to realise that I was getting very little to no traffic.
Didn’t knew where I was going wrong. I was feeling exhausted with the level of efforts I was putting in. The traffic that I was getting on my blog was very less.
It took me a while to realise that personal development is a very broad niche. I should have drilled down and worked on a sub-niche.
The sub-niches in the personal development niche could be
- time management
- stress management
- Public speaking
A niche can be a narrow or a broad niche. For e.g Health and fitness is a very broad niche whereas health supplements is a narrow niche.
The narrower you go better and passionate followers you will find. But a very narrow niche also means very less traffic to your blog.
You have to strike a balance between passionate followers and the amount of traffic you want to drive to your blog.
It becomes a lot easier to select your domain name after establishing your niche. You can include your niche keyword in your domain name. It helps you in your search engine optimization efforts and in turn your search engine rankings
Why do you need a blog niche, et all?
The most important factor that decides your success in blogging is content. You might have heard the cliche “Content is king”. It’s the foundation of your blogging journey.
You may have the most beautiful blog with all the bells and whistle. But without quality content, no one will visit your site. To drive and keep visitors on your blog you need engaging content.
If you want to create engaging content consistently you need a content strategy in place. You need to have a focus topic to come up with a content strategy.
So it’s very important to have a topic to create your content around.
It will help you in ranking your blog on google. Also a blog with a focus topic is easy to monetise than a blog about random topics.
It’s difficult to blog about a broad range of topics On the contrary if you have a specific niche or audience. You can easily determine their interest and problems. This will help you in targeting these pain points and come up with blog ideas regularly
So if you have a blog niche in place you can plan your content. You will never have a shortage of content ideas.
A specific blog niche helps better search rankings. This helps you to increase traffic to your blog which results in better conversions. Resulting in better affiliate or product sales.
How to find a blog niche? – Brainstorm Ideas
Start the search for a perfect blog niche from yourself. You must be having some personal qualities and some professional ones too.
Take a notebook and brainstorm and note down your personal interests or professional expertise.
At this stage do not filter out anything. We need to create a big list then we will weed out the options based on a few criteria.
- Consider your interests or motivations. Is there anything for which people come to you for advice.
- Do you have any hobbies or anything that you are passionate about?
- What are your strengths and skills? Anything that you can talk about endlessly.
If you are still clueless about your passions and skills. You can brainstorm for the blog topic in the following ways
Check your habits
- YouTube – If you spend time watching videos. Browse your YouTube watch history to find out things that you searched.
- Online Shopping – Find out your ordering history in your Amazon, eBay or other online shopping accounts and note it down
- Blogs you read – Find out your online reading history from your favourite browser. Note down the topic of blogs or websites you visited.
- Books – If you are like me and enjoy reading books or magazines. You can scan through your library or reading list to uncover niche ideas.
- Hobbies – You may have some recreational activities like horse riding, biking, skiing, camping etc.
What are your current skills and expertise? You must be having some professional qualification. What are the academic degrees or certificates that you have completed successfully?
If you select a niche for which you have a professional qualification. You will be able to provide a lot of value to your end-users or visitors in this blog niche.
You may be the blessed one with some unique skills for e.g communication skills, leadership skills, Voice or memory skills etc.
You can also develop the skills that you want
How to Validate your blog niche?
You must validate your blog niche before investing your time or money. Here are some validation checks that you can follow.
1. Pick up a notebook or fire up a text editor on your laptop. Try jotting down as much blog post ideas as possible. If you have come with 30-40 ideas you are good to go.
2. Filter out the keywords from the blog post ideas that you have jotted down. Plug these keywords into a keyword tool like Google Keyword Planner or SEMrush. Are enough people searching for these keywords?
Check the keywords in Google Trends. It will give you an idea of the popularity and seasonality of the niche
3 If your keywords have sufficient search volume. Next thing you have to do is start converting your blog ideas into articles. Start on a platform where you have most of your audience. For e.g Facebook or LinkedIn.
Share your content to your groups as well as your followers
If you don’t have a lot of contacts its better to start with Medium. It’s a free platform for writers with 120 million active users.
Do you enjoy writing about the topic? How about your readers do they enjoy reading them. Reach out to your contacts and try to get feedback from them.
In nutshell, your perfect blog niche should be combination of three qualities.
You should have knowledge and passion for it. Your should have sufficient audience excited to read about your niche. Last but not least it should be profitable (read monetization) for you.
Mistakes when selecting what to blog about?
If you are not careful while selecting a blogging niche. It can have a long term effect on your blogging business. Here are a few of the most important one’s
You are not conversant with Blog niche.
Although you can still choose a blog niche you not conversant with, but a lot of time will be spent on researching the topics. This will result in wastage of a lot of your valuable time.
If you are unwilling to put in the time and effort, it will show up in your writings. This can seriously affect your blog traffic and rankings.
A blog niche that you are not interested in.
You may select a blog niche that you are not interested in. It happens when we try to enter a lucrative niche purely for money.
I would like to remind you that starting a blog involves a lot of hard work. If you choose a niche that you are not interested in. You will soon lose the steam and abandon the project.
Selecting a seasonal niche.
In some type of niches, you have traffic during a specific season/time of year. You have very less traffic during the off-season. which brings down your earning during these times.
Though you can put strategies in place to reduce the effect of seasonality. It’s better to stick to topics that are evergreen and trending.
Select a niche that will be around for the years to come.
A blog niche with little or no paying audience.
You may have a lot of traffic in certain niches. but it may not have sufficient monetization opportunities. There may not be sufficient advertisers, books, magazines or courses that you can promote to your audience.
Finally, you may select a niche with a target audience that is not well to do.
Avoiding popular blog niches for fear of competition
Beginner bloggers are scared of super competitive niches. Heavy competition in a blog niche means it’s a lucrative niche. A lot of bloggers are making money and if they can so can you.
You have to work out your content strategy smartly inorder to dominate the search results.
100+ Blog Niche List
Keto Diet, Atkins Diet, athlete Training, weight lifting, Body weight fitness,
General health and well being, Nutrition, Health supplements, meditation, yoga, spirituality. herbal treatment, detoxing, gluten-free diet, healing, Mental health, Natural Medicine
Dating and Relationships
dating, relationships, marriage advice, divorce
Hobbies and pets
pet grooming, pet toys, dog training, pet treat, pet healthcare, pet clothing, pet adoption, pet breeding, pet house, aquariums, Fishing, DIY projects, Knitting, Sewing, Arts and crafts, Gardening
Trading stocks, bonds, forex(currency trading). futures and options, Bitcoin and cryptocurrency, real estate
Financial independence, Financial Planning, Frugal living, debt relief, credit cards, minimalism, credit scores, personal loans, mortgage refinancing
Cooking and Drinks
Recipe and meal tutorial and videos, baking, Beer, Liquor, Wine, Homebrewing
Football, soccer, Basketball, Baseball, Tennis, Hockey, Volleyball, Golf etc
Camping, rock climbing, skating, hiking, trekking, running, biking. boating
Parenting advice for Mother/Fathers, Solo parenting, raising a child abroad. pregnancy
Movies and Music
Movie and games review, Movie and games critiques, Discussions and promos, music, learning an instrument, TV,
Computers, Tablets, Smartphones, Mp3 players, thumb drives, WordPress, headset, iPhone, etc, Location independence (Digital Nomads), Shopify, e-commerce, social media, mobile app development, coding/development, SEO, solar power
Travel Hacks, Rving, van life, Living abroad, cars, Motorcycles,
Online tournaments, Gaming consoles, Gameplay, Gaming accessories and gadgets, Video games, eSports
Writing, Self-publishing, Graphic design, interior design, Landscaping
Career counselling, college applications, admission guidance, competitive exam preparation, Learning a language, career tips
A ideal blog niche is a balance of your knowledge/skills and whether there is a traffic or audience for your knowlege/skills. Lastly whether your knowlege/skill can be monetized.
If you follow all the ideas discussed in this article. You must have discovered your niche. I think you must be clear on how to find your blog niche.
I would love to hear from you. Let me know what do you think.