Want to start a fashion blog and become a fashion blogger? But you don’t know where to begin? Don’t worry, we are here to help you out.
You can start a blog in an hour. But, it takes a lot of patience and time to drive traffic and make money from it.
In this article, we guide you on how to start a fashion blog business with no money. The steps for driving traffic to your fashion blog and how to make money from it.
What is a Fashion Blog?
A fashion blog is an online portal. It publishes content around clothing, makeup, footwear and accessories. These types of blogs cover fashion, lifestyle and beauty niches or a combination of all three.
Fashion blogs fall under four major categories:
These broad niches contain several sub-niches. Check out the sub-niches in the “Types of fashion blogs” below.
As a beginner, start in a sub-niche. Later, move up into broader niches or diversify into other niches.
Various Types of Fashion Blogs
Broad fashion blog categories are Womenswear, Menswear, Childrenswear, and Sportswear. These niches are competitive, as more prominent, established companies dominate them.
Thus, it is an excellent decision to niche down and start with a sub-niche. Provide engaging useful and actionable content related to your niche. Stay updated on the latest trends in your niche market to stay ahead of the competition.
List of a few sub-niches to start a fashion blog:
Based on Season
- Spring fashion blog
- Winter fashion blog
- Summer fashion blog
- Fall fashion blog
Based on Occasion
- Party fashion blog
- Wedding fashion blog
- Holiday fashion blog
- Office fashion blog
Based on Style
- Personal style blog
- Celebrity fashion blog
- Street style blog
- Runaway style blog
Based on Clothing
- Monochrome dressing blog
- Swimwear blog
- Lingerie blog
- Athleisure blog
- Jumpsuit blog
- Hair accessories blog
- Footwear accessories blog
- Handbags blog
- Hats blog
- Spring shoe blog
- Backpacks blog
- Hair extension blog
- Watches blog
- Necklace blog
- Rain boot blog
Based on Design
- Celebrity designer blog
- Tattoo design blog
- Nail art design blog
- Designer jewellery blog
- Corporate fashion blog
- Petite fashion blog
- Plus-size fashion blog
- LGBT fashion blog
- Kurti blog
- Tops blog
- Capsule wardrobe blog
- Fashion news blog
- Denim fashion blog
- Sleepwear blog
- Eyewear blog
- Bikini blog
- Leggings and Jeggings blog
- Sewing Tutorials
- Vintage fashion blog
- DIY fashion blog
- Everyday fashion blog
- Fashion critic blogs
This list is a good starting point for fashion blog ideas for beginners.
Why Do You Want to Be a Fashion Blogger?
Before you build a fashion blog, ask yourself why you want to be a fashion blogger.
Are you in for money? There is a lot of money in the fashion niche. Top brands are spending billions of dollars on advertising. The expenditure is on various online platforms like blogs. The fashion e-commerce market is worth $759.5 billion. It will cross $1.002 trillion by 2025. [Source]
Apart from money, a passion for fashion is a must. If you aren’t passionate about fashion. It is impossible for you to survive the long and arduous fashion blogging journey.
Passion for the subject fires up your creativity and imagination. It reflects in the content you create. It amplifies your voice and personality, attracting more and more people to you.
Thus, generating a ton of traffic and conversions for your site. You can monetize the traffic using various methods discussed at the end of this blog post.
Top Fashion Blog Examples For Inspiration
You may have come across top fashion bloggers on Instagram and other social media sites. These bloggers have their own unique voice and perspective on fashion
Here are some of the top fashion blogs
- Atlantic-Pacific by Blair Eadie
- Girl With Curves by Tanesha Awasthi
- We Wore What by Danielle Bernstein
- Hello Fashion by Christina Andrew
- The Chriselle Factor by Chriselle Lim
- We Wore What by Danielle Bernstein
- Akanksha Redhu by Akansha Redhu
- The Blonde Salad by Chiara Ferragni
- The Fashion Advocate by Claire Goldsworthy
- Wendy’s Lookbook by Wendy Nguyen
Requirements to Start a Fashion Blog
Here we discuss the things you need to build a fashion blog. The first need is to choose a blogging platform.
Select a Blogging Platform
The first rule to starting a fashion blog is choosing a blogging platform. There are a lot of blogging platforms to choose from. Each one with its own strengths and weaknesses. For detailed information, read the post on the best blogging platforms.
Micro-blogging sites don’t allow posting long-form content. Long-form content helps you rank better in search engines.
Start a Fashion Blog with Instagram
Instagram is like a free blogging platform. You don’t own the Instagram platform. They can close your account without warning. Leading to the loss of your content and followers.
The best way is to create a fashion blog on a platform you own and control. Then, use Instagram to attract visitors and divert the visitors to your own platform. You can use other social media platforms to drive traffic to your site.
Repurpose the long-form content from the blog into short-form content for Instagram and other social media handles.
Don’t confuse WordPress.org with the free WordPress.com blogging site. They are two different platforms.
Requirements to Start a Fashion Blog
- Blogging Platform – The content management system that holds and manages site content.
- Web hosting -The web space for storing all your website files
- Domain Name – Your website’s address that users type into their browser to visit your site. E.g, startblogpro.com.
- Willingness to learn and explore
How to Build A Fashion Blog?
Here are the basic steps you need to follow to build a fashion Blog:
Choose a Niche
First, we need to figure out our target audience or niche. Picking a niche can make or break your blogging business. Read the post on how to find your blog niche.
But, aren’t we in the fashion niche? I agree with you, but fashion is a competitive niche.
So, we need to niche down and choose a sub-niche with high volume and low competition. We have listed a few of the sub-niches above. Enter these keywords in a keyword tool to find their volume and competition level.
You can start from scratch and brainstorm the seed keyword. Then use the seed keywords to uncover more sub-niches. Use keyword tools to check volume and competitiveness.
Next, use Google Trends to look for trends. Stay away from the niches that show fluctuations. Select the stable and growing sub-niche.
Pick a Domain
A domain name allows a visitor to access your site. It is the URL you type in the browser to visit a site. It represents your brand online. Thus, pick a memorable name that defines you or your business online.
If you are a business owner, use your business name as a domain name. You can search sites related to your sub-niche for inspiration.
Next, you can use domain generators. Enter a keyword related to your niche and you get a ton of potential names for your site.
Lastly, if you can’t come up with a domain name. Use your own name and build your personal brand of it. Here, you can switch your niche in future without worrying about the domain name.
Get Web Hosting
Web hosting refers to the space on the server holding your site. It is an important step in your journey to start a fashion blog.
Always choose a reliable web hosting service with very low downtime. It should be stable and provide a fast loading speed. Most site loading speed problems are due to the selection of poor and cheap web hosting services.
These are some of the best web hosting service providers:
Install WordPress on Bluehost
The steps for installing WordPress on Bluehost.
Step 1. Navigate to the Bluehost homepage. Click on the big green “Get Started” button.
Step 2. Pick a hosting plan, you can start with the basic plan.
Step 3. Enter your desired domain name in the text box under “Create a new domain”. If you have an existing domain, use the “Use a domain you own” text box. Click on “Next”
Step 4. In this step, you must enter personal registration and billing details. Finally, choose an account plan.
Enter the payment information and untick additional details and submit
Step 5. After login into your new Bluehost account. Click on the “My Sites” tab and the “Create Site” button.
On the next page, enter your Site Name and Site Tagline. You can change these later. Click on “Next”
Next, click on the domain drop-down arrow. Choose the domain name you registered with Bluehost. Click on “Next”.
After Bluehost finishes installing the WordPress. You will get the “WordPress installed successfully” message. Click on the “Login to WordPress” link.
Or, you can use the following format to login into your WordPress admin area.
Now, WordPress is ready for customizing. Let’s start by selecting a WordPress theme for your fashion blog.
Choose a Fashion WordPress Theme
Choose a suitable WordPress fashion theme for your blog. A good WordPress theme is easy to customize. Fulfils your needs and provides a good user experience to visitors.
Most search engines prefer mobile-first indexing. So, pick a mobile-friendly and responsive WordPress theme. It should be SEO-optimized and provide excellent customer support.
These are some of the best fashion WordPress themes:
We have a detailed guide on how to customize WordPress theme.
Choose a Fashion WordPress Plugin
Create a Logo for Your Blog
A logo is a symbol that helps the customers to recognise your brand. So, it is important for your site to have a unique logo.
For more options, check our review of the 7 best logo makers and logo generators for your blog.
Install Analytics Tools
The analytics tools provide various metrics to measure website performance. There are many paid analytics tools in the market.
To begin with, we need only two analytics tools. These are:
- Google Search Console – Measures and improves your site data in the Google search engine.
- Google Analytics – Provides your site’s performance data. E.g. Site traffic, page views, bounce rate, etc.
Finally, install the Site kit WordPress plugin. It allows you to track the data from GSC and GA from the WordPress admin area.
Create a Content Plan for Fashion Blog
Planning Blog Content
To write flow and avoid writer’s block. Plan your blog’s content in advance.
Create and write content ideas for at least a month or a quarter. For generating content ideas, check the article on how to generate unlimited content ideas for a blog.
Use Google sheets to create an editorial calendar. A content calendar will keep you on track and help publish articles.
Pick the first content idea from your content calendar and get busy creating content.
How to Get Traffic to Your Fashion Blog?
To get traffic to your blog, you need to promote your blog. Blog promotion involves figuring out the target audience and reaching out to them.
You can promote a blog in two ways
- Free Promotion
- Paid Promotion
The free promotion methods do not cost you anything. But requires a lot of patience and time. The paid promotion gives quick results. But, they cost you money.
You can start with the free methods and then move to the paid promotions.
The free promotion methods are:
Search engine optimization (SEO) is a set of steps to optimize your site for search engines. It includes on-page optimization, off-page optimization, and technical analysis of your site.
Blog commenting involves leaving useful comments on other blogs in your own niche. Choose the top 5 or 10 blogs in your niche. Leave useful and thought-provoking comments on their articles.
Use Social Media
Share your blog posts on your social media handles. Request your friends and followers to share your content. Some most popular social media sites are; Twitter, Facebook, Instagram and YouTube.
Submit your blog posts to the bookmarking sites. Some of the bookmarking sites are, Delicious, StumbleUpon, Reddit, Inbound, and BizSugar.
Sign up for an email service provider and start building your email list. Share your new blog post with your email list.
Reach out to the bloggers in your niche for guest postings. Guest posting allows you to reach out to their audience free of cost.
YouTube is the largest video search engine. Get a piece of the pie by posting useful and engaging videos around your niche. Repurpose your articles into videos and upload them to your YouTube channel.
Once you get a hang of driving traffic to your site using free promotion methods. You can upgrade to the paid promotion methods.
Among many paid promotion methods, two major players are Google ads and Facebook ads.
- Google Ads run search ads and display ads. They show ads based on the search intent.
- Facebook Ads show ads based on the user’s interests, behaviour and demographics. The ads are targeted and cheap compared to Google Ads.
I recommend starting with Facebook Ads. Start with a low budget and scale the successful campaigns.
How to Monetize Your Fashion Blog
Once your fashion blog gets traffic. You should start monetizing the blog. Here are the ways to monetize a blog.
The ad networks like Google AdSense, Ezoic, Media.net, and VigLink. These network display ads on your site. When visitors click the ads, you earn money. This method requires a lot of traffic to make money.
In affiliate marketing, you promote other people’s products. When a visitor clicks the affiliate link and buys the product, you earn a commission. The earning potential is better than ad networks.
You can repurpose the blog posts into ebooks and sell them. The ebook should solve audiences’ problems. It includes clothing colour combinations and fashion tips. You can create audio and video versions of your book for selling.
If you are providing fashion services. You can sell your services through your blog. Some services you can provide through your blog are:
- Fashion Coach
- Personal Styling
- Fashion photographer
- Fashion designer
Create an E-commerce Store
You can add a store to your blog and sell products online. WooCommerce WordPress plugin makes it easy to add a store to your blog.
If you don’t have a product yet. You can create a professional-looking online store using Amazon associates.
You can create an e-commerce website to sell niche-specific products. The products that solve your audiences’ problems.
Subscription and Membership program
Subscription-based or membership programs are the best methods for recurring income. These programs should deliver extra value to your costumes.
Send premium content to subscribers or provide them access to the premium section
Starting a fashion blog is easy. These are the steps for creating a fashion blog:
- Select a fashion niche
- Choose the right domain name
- Install WordPress blog
- Find and install fashion theme and plugins
- Create and publish engaging and useful content.
- Promote your fashion blog
- Monetize your blog
Now, you are ready to start a fashion blog. But, keep in mind, the fashion niche is competitive. So, you need to focus on a sub-niche with good volume. Don’t stop creating and publishing unique, engaging and useful content.
Building a successful fashion blog takes time. But, with the right strategy, you will definitely succeed. We hope this step-by-step guide was useful for you. If you have any doubts or queries, let us know by commenting below.