It is difficult to write a good blog post conclusion!
Like opening the blog post. Wrapping up a blog post is hard too. A few of the writers conclude their posts in the same way. It makes the ending repetitive and boring for the readers.
But a powerful ending leaves the reader with something to ponder. Even long after finishing the blog post.
It is easy to deliver the information in the body of the post. But delivering on the blog post intro promise is difficult. You have to make the readers think and act using words.
You have to make your post ending memorable. Readers should remember the message long after finishing the blog post.
In this post, we will discuss the blog post conclusion. The benefits of concluding a post. And how to write a great blog post conclusion.
Read: How to Start a Blog?
Let’s start by discussing the meaning of a blog post conclusion.
What is the Blog Post Conclusion?
A blog post conclusion is the final paragraph of the blog post. It can begin by bringing together the points you made in your post. The conclusion ends with a CTA or Call to action.
The call to action depends on the goal of the post. The goal of the post can be brand awareness or generating leads. You ask your readers to share, comment or any other specific type of transaction.
It is the last opportunity to make a lasting impression on your audience. Leave your readers with something to ponder. So that they remember your post long after they have finished reading.
In nutshell, it gives you the summary of the blog post.
What are the Benefits of a Blog Post Conclusion?
A good conclusion helps in achieving the goal of your post. The goal of your post can be to improve brand awareness, leads, comments, and shares. It provides you with an opportunity to win the readers’ trust.
Here are the benefits of a great blog post conclusion
- Reinforces your ideas
- Engages Your Audience
- Prompt the reader to action
- More Shares of Your Content
- Improves Conversions and Content ROI
- Results in more Leads
- Get More Subscribers
There are a lot of benefits to creating great conclusions. So, let’s now learn how to wrap up your blog post.
Read: Blog Monetization: A Guide For Compete Beginners?
How to Write a Blog Post Conclusion?
You don’t need to have a special talent to write great conclusions. As a beginner, you can make use of blog post conclusion formulas. Come up with your own formulas as you gain experience in writing conclusions.
Here is a simple formula to write a good conclusion for your next blog post:
Step 1: Summarize the Main Points
Start the conclusion with a brief recap of the main points in the body. It should not take you more than 2-3 sentences to summarize.
Step 2: Remind of Key Takeaways
The next 2 to 3 sentences cover the key takeaways of the post. The key takeaways are important things you learned by reading the blog post.
Step 3: Drive Home the Benefits
The next few sentences reiterate the advantages readers gain by implementing your information. The readers are there to solve a problem.
Step 4: Close with a CTA
The blog post conclusion should end with a CTA. The call to action depends upon the goal of your article. You can ask them to comment, share or buy. Make your CTA stand out from the rest of your article.
15 Different Ways to End a Blog Post
Here are some more tips on how to write a great article conclusion
Keep It Short
The body of your post conveys important information. The reader is already convinced by what you have to say. Any unwanted fluff bores the reader. All you need is a summary of the main points and a call to action (CTA).
Inspire Your Readers
Inspiration leads to action. Inspire your readers to prompt them to action. How do you inspire readers? The best way is to throw a challenge for your readers. E.g, downloading content from your site, reading or sharing your blog content.
Ask a Question
End your blog post with an open-ended question. An open-ended question is a question that doesn’t end with a “Yes” or “No”. These questions make the reader think and introspect. It is a good way to prompt the user to action.
Start the conclusion by summarizing the main points. Follow up with key takeaways from the blog post. End the conclusion with something that sparks discussion. Ask the readers for their views on the topic. E.g, “Leave your comments below. I wud love to hear from you.”
Provide an Actionable Solution
After you sum up the main points of your post. Give your readers an actionable solution. Something your readers can put to use and solve their problems. They are reading your post for a reason.
Show the Benefits
The readers are on your site for value. Instead of listing out the features, show them the benefits. Show them the advantages they can enjoy using your information.
As a reader finishes reading your blog post. Encourage him to take action with a call to action (CTA). Use the opportunity to provide the reader with a solution. The solution can be your product, service, or content offer. You can ask them to subscribe to your email.
The cliffhanger is when the post ends with a twist. The writer ends the post by asking open-ended questions.
This helps in invoking the curiosity of the reader. E.g, writing a series of posts. With each post solving a part of the problem and referring to the next post for a complete solution. Check out the list of 54 blogging tools for frugal bloggers.
Link to Related Blog Posts
When a reader finds your content interesting and useful. They would like to read other related articles on your blog. Thus, improving the engagement of your articles. Add links to the related blog post. Here is a link to how to create a blog post outline.
W5H stands for Who, What, When, Where, Why, and How. It’s a formula for investigating the blog post. Ending the post by asking these types of questions makes the readers curious. Curiosity prompts the reader to act.
Point to Useful Resources
As a content creator, you want readers to spend more time on your site. One of the best ways is to link to your useful resource pages. Better on-page time is a positive signal for search engines.
Encourage Blog Comments
The blog comments improve the engagement of your post. Ask your readers for feedback and views in the form of comments. Another way to prompt readers for comments is to ask open-ended questions.
Do not add images to the conclusion. The use of images and graphics distracts the reader. You want the reader to focus on the topic and in the end, take action. To make your point you need text and not graphics.
Show Them What’s Next
Another way to end the post is with a teaser for your upcoming content. This builds up anticipation and curiosity around your content. It helps in improving the visibility of your content and a powerful ending for your blog post.
Ask Readers to Share the Post
A good way to end a blog is to encourage your readers to share the article. You never get it if you don’t ask for it. Be straightforward and ask your reader to spread the word. E.g, “If you enjoyed the article, why not share it with your friends.”
A strong conclusion is the final impression your readers get from your blog post. It’s the last thing they read, you need to leave them with a sense of completion and satisfaction.
The goal of a good conclusion is to reinforce the main points you’ve made in the body of your content. Remind the readers of the key takeaways. Show them the advantages they gain by using your information.
Finally, prompt them to action. The action or the CTA depends on the aim of your blog post. You may ask the readers to subscribe to your email list. Follow you on social media or prompt them to make a buying decision.
Now it’s your turn. How are you planning to write your blog post conclusion? I would love to hear from you.
Let me know your views by commenting below.