How to Use HARO for Link Building?

Don’t know how to use HARO for link building? 

Link building improves the visibility of your website. HARO (Help a Reporter Out) is one of the popular link-building techniques among SEOs. 

HARO connects journalists with bloggers and industry experts. Bloggers can gain backlinks and improve site search performance. 

In this blog post, we will explore the strategies and best practices on how to use HARO for link building.

What is HARO?

What is HARO

HARO stands for Help a Reporter Out. It is an online platform that connects journalists and bloggers. The bloggers help them as sources for their stories. 

Founded by Peter Shankman in 2008. HARO has grown into a robust network with a vast number of reporters and experts. 

The platform acts as a bridge between reporters and credible sources or individuals. This way, they gain media exposure by providing valuable insights and quotes.

How Does HARO Work?

How Does HARO Work

HARO operates on a simple principle. That is to connect reporters and experts. They do it using queries and pitches. 

Reporters post queries or requests for information. It relates to the topics they are covering. They distribute these queries to the HARO subscriber base via email.

Subscribers review the queries and respond if they can offer relevant information. 

If a reporter selects a response. He will cite the source in the published article, along with a backlink to their website.

The Benefits of Using HARO for Link Building

The Benefits of Using HARO for Link Building

Using HARO for link building improves the visibility and authority of your website. A few key advantages are:

Quality Backlinks

HARO provides an opportunity to secure high-quality backlinks. That too from reputable publications and websites. So it enhances your website’s SEO performance.

Enhanced Credibility

By featuring your ability and insights in authoritative publications. You can prove yourself as a credible source in your industry.

Increased Traffic

As your website gains exposure through backlinks. You’ll get a surge in organic traffic from the readers and potential customers.

Networking Opportunities

HARO connects you with journalists, bloggers, and influencers in your niche. This opens the door for future collaborations and partnerships.

Brand Exposure

Citations in relevant articles and publications increase brand visibility. It improves awareness among your target audience.

Content Generation

With HARO queries. You gain valuable content insights and ideas that resonate with your audience.

How to Get Started with HARO?

How to Get Started with HARO

To use HARO for link building, follow these steps:

Sign up for HARO: Visit the HARO website and sign up as a source. Give the right information on your ability and areas of interest.

Select Relevant Categories

HARO lets you choose categories that align with your industry or niche. This step ensures you receive queries related to your field of expertise.

Check HARO Emails

HARO sends out emails thrice a day with queries from journalists. Check these emails and find queries that match your expertise.

Craft Your Response

When responding to a query, be concise, specific, and provide value. Tailor your response to address the reporter’s needs and showcase your expertise.

Submit Your Response

Send your response via email to the reporter or publication mentioned in the query. Use a professional tone and ensure your contact information is accessible.

Follow Up

If you don’t receive a response within a reasonable timeframe. Send a polite follow-up email to inquire about the status of your submission.

How To Craft a Compelling HARO Pitch?

How To Craft a Compelling HARO Pitch

When crafting your HARO pitch, keep the following tips in mind:

Be Relevant

Relate your pitch to the query and provide valuable insights or information useful for the reporter’s use.

Keep it Concise

Journalists receive many pitches. So keep yours brief and to the point. Highlight your expertise and why you are a suitable source for their story.

Show Personality

Inject your pitch with your unique voice and personality to make it memorable. Avoid sounding formal or robotic.

Use Examples and Data

Support your pitch with relevant examples, statistics, or case studies. It strengthens your credibility and provides evidence for your claims.

Include Contact Information

Make it easy for the reporter to reach out to you. Your contact information should be clear and accurate. It should include your email and phone number.

How to Follow Up HARO Queries?

How to Follow Up HARO Queries

Follow-up of HARO submissions can improve your chances of getting featured in an article. Here are some tips for effective follow-up:

Be Patient

Journalists are often busy. So give them enough time to review and respond to your submission before following up.

Send a Polite Reminder

If you haven’t received a response after a reasonable time. Send a friendly follow-up email to check the status of your submission.

Provide Extra Information

Use your follow-up email to provide extra information or insights.  This will further convince the journalist to include you as a source.

Maintain Professionalism

Always maintain a professional and courteous tone in your follow-up communication. Avoid being pushy or aggressive.

How to Evaluate HARO Opportunities?

How to Evaluate HARO Opportunities

All HARO opportunities are not equal. It’s important to check each query. Ensure it aligns with your goals and objectives. Consider the following factors when assessing HARO opportunities:


Determine if the query relates to your expertise. It should align with your brand’s values and industry focus.


Check the authority and credibility of the publication or reporter issuing the query. Consider their reputation and target audience.

Backlink Potential

Assess the potential for securing a backlink from the publication or website. Look for opportunities that provide a contextual and relevant backlink.


Consider the timeline provided in the query. Determine if you can meet the deadline and provide the required information within the specified timeframe.

How to Use HARO for Authority Building?

How to Use HARO for Authority Building

Using HARO strategically can help you build authority and establish yourself as an industry expert. Here’s how you can leverage HARO for authority building:

Choose Relevant Queries

Focus on queries that relate to your expertise. They should showcase your knowledge and insights.

Provide Value

When responding to queries, offer valuable and actionable information. This sets you apart as an authoritative source in your industry.

Consistency is Key

Engage with HARO queries to maintain a consistent presence. It increases your chances of getting featured in articles.

Follow up on Published Articles

Once your response gets featured in an article. Reach out to the journalist and express your gratitude. This helps build a long-term relationship and leads to future collaboration opportunities.

How to Build Relationships Through HARO?

How to Build Relationships Through HARO

HARO not only helps you build backlinks and gain exposure. But also allows you to establish meaningful relationships with journalists and industry experts. Here are some tips for building relationships through HARO:

Be Professional and Responsive

Always respond promptly and professionally to journalists’ queries. Build a reputation for being reliable and a pleasure to work with.

Personalize Your Responses

Tailor your responses to match the style and tone of the journalist or publication. Show that you’ve done your research and are genuinely interested in their work.

Express Gratitude

When your response gets featured, send a thank-you note to the journalist. Express your appreciation for the opportunity and offer your help for future projects.

Follow Journalists on Social Media

Connect with journalists on social media platforms like Twitter and LinkedIn. Engage with their content, share their articles, and build rapport.

Attend Industry Events

HARO connections lead to invitations to industry events and conferences. Take advantage of these opportunities to network with journalists and fellow experts.

Common Mistakes to Avoid When Using HARO

Common Mistakes to Avoid When Using HARO

While HARO can be a valuable tool for link building. It’s essential to avoid common mistakes that can hinder your success. Here are some pitfalls to avoid:

Irrelevant Responses

Don’t respond to queries that don’t relate to your expertise or industry. Irrelevant responses waste the journalist’s time and can harm your reputation.

Generic or Promotional Pitches

Avoid sending generic or promotional pitches. Journalists are looking for valuable insights, not self-promotion.

Poor Grammar and Spelling

Ensure your responses are well-written, free of grammar mistakes, and easy to read. They will disregard poorly written responses.

Lack of Follow-up

Following up is crucial. Don’t miss the opportunity to remind journalists about your submission. Provide any extra information they may need.

Ignoring Deadlines

Respect the deadlines provided in the queries. Failing to submit your response on time shows a lack of professionalism. This may cause missed opportunities.

Neglecting to Thank Journalists

Always express gratitude to journalists who feature your response. Failing to acknowledge their efforts can damage potential relationships.

How to Track Your HARO Success?

How to Track Your HARO Success

Tracking your HARO success helps find out the effectiveness of your link-building efforts. Here’s how you can track your HARO success:

Backlink Analysis

Check your backlinks using tools like Google Search Console or third-party SEO tools. Keep track of the HARO backlinks and their impact on your website’s SEO performance.

Website Traffic

Analyze your website traffic to identify any spikes or increases in traffic after getting featured in articles. HARO-driven backlinks can lead to significant traffic boosts.

Mentions and Brand Awareness

Track online mentions of your brand or website. It lets you find articles or publications where your response is included. This helps measure the reach and brand exposure achieved through HARO.

Media Relationships

Keep a record of the journalists and reporters you’ve established relationships with through HARO. Engage with them and explore opportunities for future collaborations.

Conversion Tracking

If your goal is to drive conversions or sales. Track the conversion rate and customer acquisition from the traffic generated by HARO backlinks.


Can HARO be used for any niche or industry?

Yes, HARO caters to a wide range of industries and niches. There are queries available for almost every field. So it is a versatile platform for link building.

How long does it take to see results from HARO?

The time to see results from HARO can vary. It depends on various factors. Such as the quality of your responses, the competition in your industry, and the publication’s editorial process. Be patient and consistent in your efforts.

Are all HARO opportunities worth pursuing?

Not all HARO opportunities may be worth pursuing. Check each query and focus on those that align with your goals, target audience, and brand values.

Can HARO help with local SEO?

Yes, HARO can be beneficial for local SEO. By getting backlinks from local publications or websites. You improve your website’s visibility in local search results.

Should I respond to every HARO query?

While it’s tempting to respond to every query. It’s essential to focus on and choose the ones that align with your expertise and goals. Quality over quantity is key.

Are there any alternative platforms like HARO?

Yes, there are alternative platforms like HARO, such as SourceBottle and ProfNet. These platforms provide similar opportunities for connecting with journalists and securing backlinks.


Using HARO for link building can be a game-changer for your website’s SEO performance. 

By using the strategies and best practices in this guide. You can use HARO to secure valuable backlinks and establish your authority. It helps you build meaningful relationships with journalists and industry experts. 

Use the opportunities that HARO presents and watch your website soar in search engine rankings. I hope you now know how to use HARO for link building.

Let me know what are your thoughts and experience on HARO link building.

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As a founder of Startblogpro, Bhagwant Singh helps the reader to launch a blog. A blog can be started as a side hustle and converted into a full-time business. Blogging as a business can help you to leave the 9-5 grind and be your own boss.

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